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Dutch white wine distribution

an empirical study of temperature exposure, consumer awareness and preferences

Dutch white wine distribution

an empirical study of temperature exposure, consumer awareness and preferences

Samenvatting

The Netherlands has an active wine production with the production of circa 1,250,000 bottles of wines. Although Dutch wines compete in national and international competitions and win many awards, the export is very small and mainly focused on local on-trade. The main research question is: How is the national distribution of Dutch white wines managed in terms of temperature-controlled transportation and storage? In order to answer the research question, two important objectives in the Dutch wine supply chain were analysed: the wine handling methods carried out by Dutch wine producers, and the awareness of temperature exposure that can affect the white wine quality during distribution and storage along with the preference of time-temperature indicators by Dutch millennials.

OrganisatieAeres Hogeschool
AfdelingBedrijfskunde en Agribusiness
PartnerAeres University of Applied Sciences Dronten
Datum2019-08-12
TypeBachelor
TaalEngels

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