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La Maisonnette des Carrés

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La Maisonnette des Carrés

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Samenvatting

QUOTE 1 “[The] brand book is developed for the core and visual identity communication of Hermès latest house extension ‘La Maisonnette des Carrés’. The new annex of the Hermès Maison, a smaller house completely dedicated to the silk products made by Hermès.” QUOTE 2 “The style book is developed as communication tool for the revive of the physical appearance of the silk scarf made by the fashion house Hermès. [It] sets the new look and feel guidelines and directions for the concept “La Maisonnette des Carrés”. It provides verbal and visual inspiration around the conceptual idea of the new built smaller and modern side house of Hermès which is completely dedicated towards silk scarves.This book will focus on the in-house corporate identity, photography and retail environment of the Maisonnette. Following with three newly developed pattern design themes that are presented in an additional silk scarf collection.”

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelor
TaalNederlands

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