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Careful is my second name

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Careful is my second name

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QUOTES “[My fashion collection entitled] ‘Careful is my second name’ addresses the issue of waste produced by the fashion industry, and aims to raise awareness and propose solutions to it. It focuses on craftsmanship as a passion, but also as a solution against the fast-fashion system: innovating and creating something new with what is already there and adding value to it by making the process of transformation visible to the customers. The project aims to celebrate crafts and handwork and emphasize on the value of unique products. It tells a story to inform and touch people, so that they develop new consumption behaviors.” “[The] paper will show that through craftsmanship, which is the core of this project, products can have a very high quality. Workers can have good working conditions and clothes can get an extra value because of the story of how they were made. Crafts and handwork can be a solution to make people more aware of the value of clothing items and change their behaviors. Indeed, consumers are buying a lot and not keeping their clothes for long. Raising awareness through craft can encourage them to stop throwing their clothes away so easily. Using craftsmanship, I want to promote a slow-fashion system based on quality over quantity.”

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2018
TypeBachelorscriptie
TaalEngels

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