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Coming to our castle : Marketingplan gebaseerd op de SWOTpunten van HvA Volleybal en een strategisch plan met aanbevelingen

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Coming to our castle : Marketingplan gebaseerd op de SWOTpunten van HvA Volleybal en een strategisch plan met aanbevelingen

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Samenvatting

To finish this graduation paper I have made a marketing plan and promotion plan to help HvA Volleyball gain its goals for the 2007-2008 season. The marketing plan contains the marketing goals, communication strategy and the marketing mix instruments. The marketing goals can be defined as the following: -Increasing the reputation of HvA Volleyball and HvA SportCafè within the 30.000 student of the HvA and UvA -Increasing the reputation of HvA Volleyball and HvA SportCafè within the external target groups -Increasing the reputation of HvA Volleyball and HvA SportCafè within the consumers of the clinics -Establishing a cooperation with the volleyball clubs within the region Amsterdam -Involving internship companies from the institute ALO/SM&O/Voeding with HvA SportCafè -Increasing the reputation of HvA Volleyball - Attracting and interesting new partners - Promoting Volleyball To accomplish these goals HvA Volleyball should use a marketing communication strategy for a new product. With this communication strategy HvA Volleyball has to develop their own market that they want to penetrate. This market is composed of the internal and external target groups (these groups you can find on page 78-80). The essential aspect of this strategy is to establish category needs, brand reputation and brand knowledge. The last paragraph, the promotion plan, contains a diagram were you can find the new marketing activities. These activities are appropriate to the new marketing strategy. In the diagram on page 88 you can read the goals, the expected result and the way of controlling these activities.

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OrganisatieHogeschool van Amsterdam
InstituutBewegen, Sport en Voeding
Gepubliceerd in
Jaar2007
TypeBachelorscriptie
TaalNederlands

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