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Developing an environmental corporate strategy : case study: G‐Star Raw and responsible management

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Developing an environmental corporate strategy : case study: G‐Star Raw and responsible management

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Samenvatting

The purpose of this thesis is to develop an environmental corporate strategy using G‐Star Raw as case study. More specifically, the main objective of the project is to formulate a corporate strategy that can be used by G‐Star to become more environmentally sound and complement its current Corporate Social Responsibility (CSR) programme. This strategy will present environmental objectives and the best practices to achieve them by suggesting practical steps and strategic solutions that can be implemented by any denim label that must integrate environmental decisions in daily operations and long‐term planning. Table of contents: • Environmental Concerns, Industry and Climate Change • The Fashion Industry and Sustainable Business Models • Sustainability and Consumer Trends • Ecological Design • Production Of Natural Fibres: The CottonCase • International Certifying Organizations • Non‐Certifying Organizations • Environmentally Responsible Denim Brands • G‐Star Raw: A denim story with innovative design edge • Market Research • Advisory report for G‐Star’s environmental strategy • Conclusion

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2008
TypeBachelorscriptie
TaalEngels

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