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Living the brand... Killah ...just became branding the life

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Living the brand... Killah ...just became branding the life

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Samenvatting

Killah is an Italian brand belonging to the portfolio of Sixty B.V (Miss Sixty, Energie, Killah, Sixty, Murphy & Nye and Refrigiwear). It is fast growing and relatively fresh on the Dutch market. However, in 2008, the marketing budget is limited, excluding advertising and therefore, alternative and financially efficient promotion tools need to be utilized. Thus, the research question is formulated as follows: “What promotional measures, alternative to national advertising and with financial limitations, can I create, to reach the target group in a creative and effective way?”

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2008
TypeBachelorscriptie
TaalEngels

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