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Kuyichi in China : how to develop a sustainable supply chain

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Kuyichi in China : how to develop a sustainable supply chain

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Kuyichi in China : how to develop a sustainable supply chain Kuyichi is a style conscious jeans brand. Its mission is to provide fair trade and organic denim and fashion to the audience. Part of the brand’s collections are produced in China, a country that is regularly in publicity for violating human rights in many different forms and that is rated as one of the least environmentally sustainable countries. In this respect Kuyichi, unfortunately, has not yet been able to reach its goals and objectives in China either, This report researches the possibilities for Kuyichi to improve its performance in China, as far as Corporate Sovial Responsibility and sustainability are concerned. Research question: What actions should Kuyichi take in order to ensure that its Chinese partners will work in compliance with Kuyichi’s goals and objectives? To answer this question, the following subsidiary questions will be answered: ‐ What is Kuyichi and what are the goals and objectives it is trying to achieve? ‐What do these objectives mean in practice? ‐What does the available theory say about this matter? ‐What is the actual situation in China? ‐How should this situation be handled in order for Kuyichi to reach its goals?

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2008
TypeBachelorscriptie
TaalEngels

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