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(61).09. DIY : Is there a market opportunity for CoolCat Junior to introduce an online store with customisable T-Shirts?

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(61).09. DIY : Is there a market opportunity for CoolCat Junior to introduce an online store with customisable T-Shirts?

Rechten:

Samenvatting

Main research question: “Is there a market opportunity for CoolCat Junior to introduce an online store with customisable T-Shirts?” - Sub-questions: Is the t-shirt the right trial product when introducing a customization platform for Tweenagers? What are the main advantages and challenges when introducing a mass customisation model in the business? What possibilities there are already for a company who wants to implement such business? How should the tween market be understood? How should the new concept be marketed? What is the relationship between Dutch tweens and internet, brands and clothing? What is the role of parents in Dutch tweens consumer experience? Are Dutch tweens a viable market for such concept? Is this business viable for CoolCat?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2009
TypeBachelorscriptie
TaalEngels

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