De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

The exploration of internet marketing through the opportunities it presents to a small fashion business

Rechten:

The exploration of internet marketing through the opportunities it presents to a small fashion business

Rechten:

Samenvatting

Despite the increasing importance of Internet in people’s lives, many fashion businesses still haven’t taken advantage of the opportunities that online trade offers. However the fashion online market is growing and the need of Internet Marketing strategies for fashion brands has emerged. This dissertation examines the different Internet Markting tools, the online fashion environment and the online consumer. Through an extensive research of online articles, books, reviews, reports and primary research methods it discusses key issues and benefits of implementing Internet Marketing strategies for small fashion businesses. It also analyzes the current online business of fashion brand Amana and goes into suggesting number of possible improvements of their Internet Marketing strategy based on the findings of the secondary and primary research.

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2009
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk