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Research and inspirational brief for a communication concept for a luxury fashion brand : exemplified by Rena Lange

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Research and inspirational brief for a communication concept for a luxury fashion brand : exemplified by Rena Lange

Rechten:

Samenvatting

Rena Lange – What is the background of the brand? (the story behind it and its core principle; what are current communication tools; why is the brand facing new circumstances?). - What is the target group? (current consumer; potential consumer). - What is the luxury message of 2010? (current key words in this market; how is the message communicated? luxury brands online – a critical insight). - Where does this leave us? - What should Rena Lange do?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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