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How to stimulate and improve the business productivity for a fashion agency during their off‐season? A case study of the company Me & My Brothers

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How to stimulate and improve the business productivity for a fashion agency during their off‐season? A case study of the company Me & My Brothers

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Samenvatting

The fashion industry consists of two major periods, the summer and winter season.Me & My Brothers is dependent on these two seasons, since their main income is generated during that time. Annually this means around six efficient months of work and nearly four months of less efficient work. RESEARCH QUESTION: how to improve this weak business performance or even how to overcome the problem off being off‐season. SUBQUESTIONS: Do other fashion agencies face the same phenomenon? How do they handle the problem? - How do shops, department and brand stores handle the off‐season? - What are the company’s threats that hinder them to get more competitive and productive? And what are the company’s opportunities that help them to improve their competitiveness and low productivity? - What are the operating tools and experiences of substantial and established fashion companies to overcome low business performance? - What does the buying behavior and mentality of the target group in the according operating country look like? - What about a market extension? Why not using alternative activities, like the introduction of mid‐term collections to overcome the off‐season? - What kind of marketing and competitive management tools exist to this particular problem and how about their feasibility?

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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