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The realization of a product development division : an introduction to lean product manufacturing

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The realization of a product development division : an introduction to lean product manufacturing

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I start off with the motive of why Calvin Klein Inc. wants to implement the speed‐to‐market concept by a short introduction explaining Calvin Klein’s objective, strategy and future. Later on, I describe the current obstacles, and the relationship between Calvin Klein and speed‐to‐market. The Analysis chapters give insight in the marketing‐mix, business models application, bench‐research of the industry and personal observations and experiences. Questions I answer are: Why does Calvin Klein want to implement the speed‐to‐market strategy? Which processes regarding fabric development are not effective and/or efficient and need improvement. And what causes these frictions? Where does Calvin Klein Inc. see itself within the next 2 to 5 years? How are current communication processes being handled in the knits & sweater department? What influences does the Research & Development department have? Why does certain changes need to take place and how to implementing the changes? What is my personal interpretation?

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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