De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Localisation of retail : a creative retail strategy for H&M

Rechten:

Localisation of retail : a creative retail strategy for H&M

Rechten:

Samenvatting

Localisation is a term that is often synonymous with smaller independent retailers. However the purpose of this research project, in accompaniment with the creative concept book, is to demonstrate how the theory behind localisation can be applied to a global brand like Hennes and Mauritz. Research has been collected from a number of different sources. Including observations and insights from consumers, and specialists from retail and branding. The conclusion of this report provides argumentation to why H&M should consider the development of a localised approach to retailing but also what this would look like for the brand. Taking the brands DNA into consideration a flexible model is proposed that can take on the character of a local city and could create destination stores for H&M. - Table of contents: Why H&M? What is localised retail? What is the DNA of H&M? Conclusions & recommendations.

Toon meer
OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk