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Entrepreneurship in fashion and branding

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Entrepreneurship in fashion and branding

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Samenvatting

The report describes the realization process of a company called ‘A little bird told me...’ . It is an “idea-factory”. By keeping its eyes and ears open it absorbs information, signs and signals, out of which new and fresh concepts are created. These signs-turned-into-ideas-turned-into-concepts will eventually be turned into brands. The description of three freshly created brands: MANCHE, LaZe and SLEAP exemplifies the the ‘sign-becomes-brand’ process from idea to prototyping/sampling to production to distribution.

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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