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The H&M designer collaborations haveiInspired consumers and the fashion industry at large in the past, but does the hhenomenon have a future as well?

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The H&M designer collaborations haveiInspired consumers and the fashion industry at large in the past, but does the hhenomenon have a future as well?

Rechten:

Samenvatting

An explanatory study concerning the future development of the H&M designer collaborations. Table of contents: Defining co-branding. - H&M and co-branding. - Maintaining a successful co-branding strategy based on the H&M experiences. - H&M communications and marketing strategy throughout the collaborations. - What does the future hold for the designer collaborations?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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