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Acne : futurist manifesto

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Acne : futurist manifesto

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Samenvatting

The author develops an inspiration book with visuals and quotations that is meant to function as a guide for the creative and art direction team of Acne to help them develop a branded fashion event. The report portraits the characteristics of Acne, explains what brand experiences are and why they are important. Four case studies are analysed for a better understanding of brand experiences. A general analysis is given of the most important trends in the apparel industry, followed by a general overview of three mega-trends. As a conclusion all chapters are recapitulated to show the relevance of their outcome to the inspiration book entitled Futurist Manifesto, which is presented separately.

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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