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Online marketing for fashion companies : the birth of a new generation

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Online marketing for fashion companies : the birth of a new generation

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Samenvatting

Research question: “How can fashion companies use e-marketing to reach the younger generation?” - Sub-questions: ▫ What is e-marketing? And why do fashion companies need e-marketing? ▫ Which e-marketing strategies (tools) are fashion companies using currently to reach their target audience online? ▫ Who is the online target audience? How can fashion companies connect with the target audience? And what makes this target audience specific? ▫ What does the term influentials mean? Who are they? And are influentials a new trend among the fashion industry within The Netherlands?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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