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Opening a Brunello Cucinelli mono brand shop in The Netherlands : a market research report

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Opening a Brunello Cucinelli mono brand shop in The Netherlands : a market research report

Rechten:

Samenvatting

Research questions: 1. What does the brand Brunello Cucinelli stand for and what are its internal aspects like?- 2. What is the Brunello Cucinelli target group like globally and in Holland? - 3. What are the market potential and the developments of this target group? - 4. What are the current developments in The Netherlands in terms of its economy and other trends? - 5. Who are Brunello Cucinelli’s competitors? - 6. What do the national trends and developments entail for the opening of a Cucinelli mono brand shop? - 7. What are the success factors for opening a Brunello Cucinelli mono brand shop?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2011
TypeBachelorscriptie
TaalEngels

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