Samenvatting

Even if most fashion companies have understood that in times of decreasing margins and rising raw material cost it is not enough to just to react on negative quality aspects but to actively generate positive quality to be strategically competitive on the market, many of them have difficulties to consequently transform this strategy within their existing system. - Table of contents: Market development for quality management within the fashion branch. - Integrated Management within Fashion (quality management; process management within the quality management system). - Process optimization through QMS using the example of Becky’s (company profile; process optimization). – Conclusion (plan of action)