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Fashion collaborations : how will they develop? How can they be differentiated and do they have a future prospect?

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Fashion collaborations : how will they develop? How can they be differentiated and do they have a future prospect?

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CHAPTER I > INTRODUCTION. – CHAPTER II > FASHION COLLABORATIONS: Definition; History of fashion collaborations; Differentiation of collaborations (fashion/fashion, fashion/entertainment, fashion/charity collaborations; collaboration periods; price segments) CHAPTER II > FUTURE OF FASHION COLLABORATIONS: Which partners could be most suitable for the fashion industry? (music , film sport industry); New Collaboration Partners (mass customisation, fashion blogs, architects). – CHAPTER IV > FOCUS GROUPS: Which collaboration partner could be the best for the fashion industry? How will the collaborations with this partner develop? – CHAPTER V > SURVEY ON FASHION COLLABORATIONS. – CHAPTER VI > CONCLUSION: How can they be differentiated and do they have a future prospect? - GUIDELINE

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2011
TypeBachelorscriptie
TaalEngels

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