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Culturepreneurs in the Fashion Industry

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Culturepreneurs in the Fashion Industry

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MAIN RESEARCH QUESTION What are suitable strategies and initiatives for young, upcoming German designers in order to better approach as well as enter the market successfully and expand market presence? SUBSIDIARY QUESTIONS 1. What kind of economic stage do ‘culturepreneurs’ face nowadays? - 2. Is there a suitable industrial environment for ‘culturepreneurs’? - 3. How can the ccope of this trade environment be defined narrowly? - 4. Who functions in the trade environment of the creative fields? - 5. How does Germany perform in regards to the DESTEP dimensions? - 6. How do the creative industries perform in Germany? - 7. What are the corporate characteristics of the creative industries in Germany? - 8. How does the fashion industry perform within the development of the creative industries? - 9. Is Berlin an adequate creative and supportive ground for ‘culturepreneurs’? - 10 How can ‘culturepreneurs’ benefit from Berlin? - 11. Which strategic dimensions are relevant and can be improved as well as supported in order for ‘culturepreneurs’ to better approach and remain present in the market? - 12. To what extent do Berlin and the natural character of the ‘culturepreneur’ help solving the problem statement? - 13. How can the detected (potential) problems be dissolved strategically?

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2011
TypeBachelorscriptie
TaalEngels

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