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Growing together with China’s fashion industry : production and sales

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Growing together with China’s fashion industry : production and sales

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TABLE OF CONTENTS Introduction. – 1. What is the relationship between China and The Netherlands? – 2. Doing business in China? (is a cultural diff erence an obstacle? communication; enquete; the concept of ‘face’; Guanxi, relationship, connection). – 3. How is China continuously developing within the market? (rising labour costs and labour shortage ; Chinese textile industry; rise in domesti c market; RMB currency; China fighti ng against pollution). – 4. SWOT Analysis China. – 5. Made in China? (from supply chain toward value chain; raw materials; yarn manufacturing; fabric manufacturing/fabric sourcing; garment manufacturing/garment sourcing; distribution- logistics; sustainable development in China). – 6. Sell in China? (Chinese consumers; low or high market segments; Dutch design in China; approaching China: Dutch, Dutch fashion designers. – 7. Intellectual property right. – 8. The gateway to China: Hong Kong

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2011
TypeBachelorscriptie
TaalEngels

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