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How can A Beautiful Story realize in the best way 40% more sales within the next two years focused on senior target group of women aged 50-65?

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How can A Beautiful Story realize in the best way 40% more sales within the next two years focused on senior target group of women aged 50-65?

Rechten:

Samenvatting

A Beautiful Story is a company designing and selling fair-trade produced jewellery in The Netherlands. They are selling handmade jewellery made of silver and knitted beads. From the beginning of the company in 2007, the company showed an interesting increase of turnover and has become more popular within The Netherlands. The aim of this research was to see if there are new opportunities for the company by focusing on a new target group, the senior women. MAIN RESEARCH QUESTION How can A Beautiful Story realize in the best way 40% more sales within the next two years focused on senior target group of women aged 50-65? SUBQUESTIONS - What are issues to consider while approaching the senior women? - What are important aspects of the jewellery industry for A Beautiful Story? - What type of strategy is needed in order to reach the senior women?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2010
TypeBachelorscriptie
TaalEngels

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