De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Strategisch plan voor de implementatie van sociale media bij de opleiding SM&O

Rechten:

Strategisch plan voor de implementatie van sociale media bij de opleiding SM&O

Rechten:

Samenvatting

The increased popularity of social media has changed the way people communicate with each other, this also applies to how companies and organizations communicate with their consumers. The increase of usage of social media will also change the way of communication of the university with its environment. Social media is playing an increasingly prominent role in the lives of its users. Due to the increasing importance of social media, universities in the Netherlands will also make use of this new means of communication. They do this so that the universities can continue to communicate with their environment now and in the future. Social media offers universities new opportunities to talk with their surroundings. This paper is produced in order to provide SM&O with a strategic plan for the implementation social media. On the basis of this strategic plan, SM&O can make its choices to implement social media. The research that has been conducted is based on a literature review and a qualitative study. Recommendations from this study are as follows: A good social network can benefit SM&O in several ways. SM&O and its environment can exchange knowledge, which ensures synergy. The image of the university will benefit from the knowledge that has been shared. People may view SM&O as the experts on sport management. SM&O can build a lasting relationship with its environment. If the relationship with their environment is good, everybody involved will benefit from it. The image of SM&O will grow stronger because of the two‐way communication through social media and the innovative implementation of social media.

Toon meer
OrganisatieHogeschool van Amsterdam
InstituutBewegen, Sport en Voeding
Gepubliceerd in
Jaar2012
TypeBachelorscriptie
TaalNederlands

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk