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Zomerprogramma PBN – Forteiland IJmuiden : adviesrapport en imagorapport

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Zomerprogramma PBN – Forteiland IJmuiden : adviesrapport en imagorapport

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Samenvatting

It had turned out that the shift of activities for PBN from sportive to not sportive has been a good decision. Results from a survey conclude that clients want a mixture of sportive and not so sportive activities whilst having a lot of fun. The PBN team has an enthusiastic attitude which is highly appreciated. In the future, PBN will need staff from different fields, they will need to make sure that the new staff fits in well with the old one. The Forteiland Experience can be made even better if the „Koningin Emma‟ will redo their furniture. The old boat has a great atmosphere but the interior mismatches the boat-experience. It is really important that all of the activities taking place at the forteiland have the following elements in them: competition, chance, imagination and rapture. If they are all present, the competitor will be in a state hyper-awareness. At this moment, the experience will become a super experience. In order to make of all of the activities a super experience, the following can be changed: Kerstwens: Several different scripts will be written by an editor Labyrint: A glow-in-the-dark marble and headlights for the competitors Pinball: Dressing the room like a „70‟s disco Zenuwspiraal: A big spiral that covers the whole room Foto: A Fort souvenir to remind the competitor of the super experience Rondleiding: Standardization of the tour, so all of the competitors will know the same PBN has to remain their USP: presenting activities without themes and hassle. Therefore, Sterrenfort is the new zomer royale programme. The slogan presented is: ‘Proef de sterren van de hemel en geniet van de heerlijke zomeravond op het Fort!’

Toon meer
OrganisatieHogeschool van Amsterdam
InstituutBewegen, Sport en Voeding
Gepubliceerd in
Jaar2012
TypeBachelorscriptie
TaalNederlands

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