De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Are you a friend of Design? Research into the reason for falling student numbers at the Design Academy Friends of Design, Cape Town.

Rechten:

Are you a friend of Design? Research into the reason for falling student numbers at the Design Academy Friends of Design, Cape Town.

Rechten:

Samenvatting

Friends of design is an academy of Digital Arts in the heart of Cape Town. Their main focus is print, web and motion graphics. The high quality of training and their cutting edge technology, attracts creative people who share passion for all forms of design. They come to learn in a creative, stimulating environment where the key focus of study is on how to deliver compelling and creative solutions using print, motion or interactivity. Even though there is no other design academy in Cape Town like Friends of Design that has a bigger variety of design courses, they have encountered some problems . Since last year there has been a drop in student numbers. The management would like to understand the need of the students better so that their external communication can be more effective. This research has to find out the needs of the target group and set out guidelines for Friends of Design. The research objective of this thesis is: within one year the numbers of students enrolled per course should have increased by 30 % on top of 110 students, and needs to be kept stable at that level. The research question is: what actions need to be taken to increase the number of students? The answer to these questions will be based on qualitative and quantitative research. To understand the needs of the students, qualitative research is done. Both potential and current students are questioned as well as employees of Friends of Design. The student interviews provided useful information to the questions what the students think of the academy, what their motives are to follow a course and whether students are open for the idea to become an ambassador for Friends of Design. In order to gain insight into the brand awareness of Friends of Design a questionnaire was conducted. This research revealed a number of conclusions. There is a gap between image and identity. The desired identity is to be known as a cutting edge and forward thinking academy with a strong digital identity. Their actual identity is that of a friendly, flexible and fun school but with as minus points that the course information provided is not always up-to-date Furthermore the external communication leaves too much to a student’s own imagination. Friends of Design should therefore create an interesting, clear and extensive package of (digital) information so that outsiders will have a better understanding of what they offer. Another important finding is the fact that most part-time students are not paying for their own course. In most cases their company had taken the initiative to book the course and pay the fee. Market development and market penetration will be advised

Toon meer
OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2012
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 25 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk