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Vintage and Fintage

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Vintage and Fintage

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Samenvatting

QUOTE “What was an interesting and a common statement from all my respondents was that they mentioned two different types of vintage wearers: the natural ‘real’ vintage and unnatural ‘fake’ fintage wearers.” RESEARCH QUESTION What are suitable marketing approaches for the vintage segment? SUBQUESTIONS What is vintage and how do people define its existence? Why do people wear what they wear? And why do they wear vintage? Can vintage wearers be characterized by terms of a subculture or by terms of a mass culture? What is marketing? And what marketing exists within the vintage segment?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2012
TypeBachelorscriptie
TaalEngels

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