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The contemporary tattoo phenomenon in fashion

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The contemporary tattoo phenomenon in fashion

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The fashion industry repeatedly presents tattoo interpretations as temporary style elements, whereas the consumer goes for the actual “permanent deed”. This could indicate that the fashion followers are taking the tattoo phenomenon more seriously and that society is dealing with an underlying, possibly lasting, development. RESEARCH QUESTIONS Is the tattoo phenomenon in fashion simply a fashion trend or is there an underlying (permanent) development going on in society, which is articulated and re-interpreted by the fashion industry? And if so, what are the fundamental values of the intimate relationship between the fashion and tattoo culture, which allowed for this development articulation in fashion?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2012
TypeBachelorscriptie
TaalEngels

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