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Dutch denim : differentiation through innovation

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Dutch denim : differentiation through innovation

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Samenvatting

QUOTE “Decades ago the Netherlands was well known for their textile industry, is some of it left and can we restructure it in a way that suits today’s market? Amsterdam brand itself as ‘denim’ city, is this specific enough to define what is really happening in the Dutch denim market. During the years a lot of the industry has changed but also the Netherlands a country changed from a trade driven society to a knowledge based society. What is the best approach toward the future market?” RESEARCH QUESTION How to form the revival of the Dutch textile industry 2.0, specified to denim? SUB QUESTIONS (1) Can we combine the knowledge of the historic textile industry and todays Dutch innovative institutes/companies? (2) How do Amsterdam-based denim brands have benefit from a development centre in their own country? (3) What will be the best set up and structure for an institute of development and innovation within the denim market?

Toon meer
OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2013
TypeBachelor
TaalEngels

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