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The communication of high-end brands through digital channels

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The communication of high-end brands through digital channels

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Samenvatting

RESEARCH QUESTION What does the digitalization mean for how high-end brands connect with their consumers? SUB QUESTIONS What are the digital communication methods and tools high-end brands and retailers use to reach and connect with its tribe? What are the trends in digital communication and conversation methods of the future between high-end brands, retailers and customers? What are the advantages and disadvantage to showcase openly for public for high-end brands? What is the link between high-end brands and its’ tribe?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2013
TypeBachelorscriptie
TaalEngels

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