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Sport couture : opportunities for sportswear in the luxury market

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Sport couture : opportunities for sportswear in the luxury market

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Samenvatting

QUOTE “The aim of this research is to find out whether there is a market opportunity for sportswear brands in the luxury industry In this way, investors and sportswear brands will be provided with insights in this current development and are given the opportunity to respond to future developments.” RESEARCH QUESTION What are the opportunities for sportswear brands in the luxury market, offline and online? SUB QUESTIONS What is sportswear and how has it evolved throughout the years? Who are the current leaders in the sportswear industry and how are they positioned in the luxury market? What is the viability for sportswear brands in the luxury market?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2014
TypeBachelorscriptie
TaalEngels

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