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Emerging designers and public relations : when are public relations agencies relevant for emerging designers?

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Emerging designers and public relations : when are public relations agencies relevant for emerging designers?

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QUOTE “[…] defining PR can be difficult. No single definition can be applied and the definitions cannot always be applied to fashion PR. The definition for this paper is: Fashion PR is what you do, what you say and what people say about you (image) in a strategic manner. It aims to obtain free press and word of mouth promotion.” RESEARCH QUESTION When are public relations agencies relevant for emerging designers? SUB QUESTIONS 1. What is PR? Where does it come from and how does it work? - 2. How can emerging designers use PR services? - 3. What are the main misconceptions? This portrays the problems that can arise when emerging designers use PR agencies. - 4. How can designers do their own PR? – 5. What are the results of PR?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2014
TypeBachelorscriptie
TaalEngels

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