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Touch it and let the story be told

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Touch it and let the story be told

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QUOTE [The] process of giving meaning to the sensory signals is called perception. Every individual’s perception of happenings is different, as it is influenced by our physique, economical and social status, as well as cultural differences. Nevertheless, there are [tactile] properties that every human perceives, which are hardness and texture, weight, and temperature. MAIN RESEARCH QUESTION To what extent tactile experience can influence people’s mental associations with the brand?. SUB QUESTIONS 1. How is the sense of touch constructed and to what extent tactile sensory cues has an influence on consumer behavior? – 2. What is sensory marketing and to what extent retail environment has an impact on consumers? TABLE OF CONTENTS Chapter 1. The sense of touch (how the sense of touch is constructed; perception; Chapter 2. The sense of touch in retail (instrumental and autotelic need for touch; need for touch and consumer behavior). – Chapter 3. Human senses and the brand (the touch experience; sensory marketing; environmental influence on consumer behavior). – Chapter 4. The study (research methods; sample; procedure; experiment; results; discussion)

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2014
TypeBachelor
TaalEngels

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