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Ethical consumption : an exploration of the trend and its effects on the high street market

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Ethical consumption : an exploration of the trend and its effects on the high street market

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Samenvatting

QUOTE "I am asking myself whether our society is experiencing a change of values or if [Ethical Consumption] is just another trend, which will be forgotten next season." RESEARCH QUESTION What are the indicators and drivers of the trend Ethical Consumption and to what extent do they affect the strategies of high street brands? – SUB QUESTIONS: 1. What is ethical consumption? - 2. In what way and based on what factors has the significance of ethical consumption changed in the last ten years? - 3. What are the effects on the high street brands? 4. What are differences and similarities? CASESTUDIES H&M; Zara

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2014
TypeBachelorscriptie
TaalEngels

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