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What market entry strategy does EuropeanLife Magazine need to create and maintain in order to become successful in the Chinese market?

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What market entry strategy does EuropeanLife Magazine need to create and maintain in order to become successful in the Chinese market?

Rechten:

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This market entry report provides an analysis and evaluation of the current Chinese luxury and fashion magazine industry. The combination of high growth rates in luxury, the high interest in European products and the all-round economic growth in China give a potential platform for a magazine showcasing such products and styles. - RESEARCH QUESTION What market entry strategy does European Life Magazine need to create and maintain in order to become successful in the Chinese market? – SUB QUESTIONS: 1. What are the market opportunities/demands? - 2. What is the value proposition of EuropeanLife Magazine? - 3. What are the market entry options for EuropeanLife Magazine?

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2014
TypeBachelorscriptie
TaalEngels

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