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An examination into how and why luxury brands are vertically integrating their supply chains

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An examination into how and why luxury brands are vertically integrating their supply chains

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Samenvatting

This research report is based on the recently accelerated trend of upward vertical integration among luxury brands. Facing the decline of physiological raw materials and the shrinking amount of artisanal skills, luxury leaders in fashion, cosmetics, and jewellery are now competing for the procurement of these resources. The goal of this report is to find out the reasons behind this trend, by looking into what type of luxury brands are investing and which segments they are in¬vesting in, as well as looking into the motives given by brands and industry experts for the recent acquisitions of their suppliers, thereby leading to possible reasons why luxury companies are integrating their supply chains. The rationale and relevance for investigation comes from the fact that over recent years we have seen brands like Chanel set up a subsidiary company to incor¬porate satellite ateliers, and big luxury companies like Hermès and LVMH purchasing shares in tanneries world wide.

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2014
TypeBachelorscriptie
TaalEngels

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