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The influence of fashion magazines

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The influence of fashion magazines

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QUOTE “It is interesting to know why we still love magazines and if the next generation will still love them.” RESEARCH QUESTION What are the key drivers behind the influence of fashion magazines on the fashion industry and its consumers? SUB QUESTIONS What is the historical background of the growth of magazines? - Where does the rise of authority of fashion editors come from? What is it that readers look for in fashion magazines? – TABLE OF CONTENTS: 1. Introduction. - 2. Historical background. - 3. Qualitative research. - 4. Magazines as marketing tool. – 5. Conclusion

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2013
TypeBachelorscriptie
TaalEngels

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