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The effect of post-growth economy on the modern fashion business : which methods would need to be implied to conciliate both?

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The effect of post-growth economy on the modern fashion business : which methods would need to be implied to conciliate both?

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QUOTE “Today's fashion industry is so successful, because fashion provides consumers with an identity, fulfils their need to belong to a group, lets them feel trendy and fashionable and as a consequence makes them buy, even if they do not need a new item. Most consumers purchase at least every season to go with the trend and live the 'new' fashion lifestyle. But how could these trends and needs still be satisfied in a less-growth oriented economy, a so-called post-growth economy?” TABLE OF CONTENTS Foreword. – I. Introduction. - II. Definition Post-growth Economy- Literature Review. - III. Post-growth economic approaches as an orientation; Car industry; Food industry. - IV. Fashion industry today; Definition; Global fashion; Significant characteristics that distinguish the fashion industry from others; Similarities; Strengths. - V. Post- growth economy and the fashion industry; Regional economy; up-cycling; Technological and sustainable innovations; Sustainability and post-growth. - VI. Conclusion. - Bibliography; Appendix

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OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2014
TypeBachelorscriptie
TaalEngels

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