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Mainstreaming green fashion : in which way can high street retailers influence consumer perceptions of sustainable fashion through green communications?

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Mainstreaming green fashion : in which way can high street retailers influence consumer perceptions of sustainable fashion through green communications?

Rechten:

Samenvatting

QUOTE “High street retailers […] have the means and power to achieve a broader adoption of sustainable fashion since they are firstly targeting the broad mainstream, and are secondly communicating trends and values which can influence consumer mindsets.” RESEARCH QUESTION In which way can high street retailers influence consumer perceptions of sustainable fashion through green communications? SUB QUESTIONS What are consumer perceptions of sustainability in fashion? - What is green communication and its implications in the fashion industry? - Which tools of green communication are currently used in the industry? - How can green communication be used to influence consumer perceptions of sustainable fashion on the high street? CASE STUDIES Marks & Spencer; Patagonia; The Reformation

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2014
TypeBachelorscriptie
TaalEngels

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