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Urban Laundry : A shop-in-shop concept for Urban Outfitters

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Urban Laundry : A shop-in-shop concept for Urban Outfitters

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Samenvatting

QUOTE 1 "[…] when you look at the whole life cycle of a piece of clothing, everyday washing and drying damages our natural environment the most." QUOTE 2 "Generation Y (Millennials) does not possess clothing repair skills like sewing, hemming, button repair, nor do they possess general knowledge of laundry." QUOTE 3 "Simulaniously to this research about Millennials, I’ve researched Urban Outfitters as a possible brand for the concept. Once the decision had been made I conducted some additional research on the Urban Outfitters target group." QUOTE 4 "Clothing care is a very relevant topic in sustainability which makes the introduction of the clever care symbol a very clever move from H&M. Even though the idea is good, the execution is too much focused on lecturing and H&M did not manage to turn this topic into something entertaining and fun." – QUOTE 5: "Urban Laundry is a laundrette. But not only. It’s also a social hub. But then alongside being a social hub and a launderette, it’s also a shop that sells really cool products to help take care of your clothes. All in all, it’s a cool space that is dedicated to turning clothing care and its education into a hip event."

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OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelor
TaalEngels

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