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Anntarah : noble fibers from Peru

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Anntarah : noble fibers from Peru

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Samenvatting

GOAL Re-branding a South American brand to enter it in the western luxury knitwear market. - QUOTE: “Finding the right balance between keeping the mystery of an upscale fashion brand and being perceived as an honest and transparent brand.” RESEARCH QUESTIONS How can Anntarah establish its brand identity in the western knitwear market? What is Anntarah’s current brand identity? What does the current luxury knitwear market look like? What adaptations should Anntarah make to its brand identity to be able to compete within the luxury knitwear market? With what ‘tools’ can Anntarah establish its brand identity in the western luxury knitwear market?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2015
TypeBachelorscriptie
TaalEngels

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