De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk

Terug naar zoekresultatenDeel deze publicatie

Generating endorsement through celebrity licensing in fashion

Rechten:

Generating endorsement through celebrity licensing in fashion

Rechten:

Samenvatting

QUOTE “If it seems out of reach you want it even more.” OBJECTIVE My aim is to define additional and innovative suggestions for fashion brands, indicating methods of how to apply celebrity licensing in its most efficient and effective way. RESEARCH TOPICS The definition and different sources of celebrity endorsement. The purpose of celebrity licensing for fashion brands. The question how to find the best match between celebrity, product and fashion brand. The way in which celebrity endorsement effects the consumers.

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2014
TypeBachelorscriptie
TaalEngels

Op de HBO Kennisbank vind je publicaties van 26 hogescholen

De grootste kennisbank van het HBO

Inspiratie op jouw vakgebied

Vrij toegankelijk