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Cereal travel & style : a brand extension for Cereal magazine

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Cereal travel & style : a brand extension for Cereal magazine

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Samenvatting

IN BRIEF a study on how Cereal can extend their magazine experience by developing a fashion collection concept driven by the new approach on traveling. QUOTE 1 “In recent years we have seen a major shift towards a more modern and younger approach on traveling. According to research, it is predicted the number of traveling citizens will continue to grow for the coming twenty years and is most intense for the young traveler. This huge market shift in the role traveling plays in our lives and culture has led to an itinerant approach to life of the young generation. This group of people consists of modern and well-dressed travelers who link quality, comfort and style to their travels.“ QUOTE 2 “The re-fashioning of traveling is an interesting subject, as the generation of modern travelers embrace elegant travel wear.”

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2015
TypeBachelorscriptie
TaalEngels

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