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Social media marketing : a critical look at how companies use social media

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Social media marketing : a critical look at how companies use social media

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Samenvatting

QUOTE 1: “Social Media is not a dying fad. In fact, it continues to grow and become more diverse with the various platforms on it. While there are articles and books that talk about the one way of using social media, the fact remains that there are many different ways of looking at social media.” QUOTE 2: “If we go to the basics of hyper vs postmodern marketing, it is all about who delivers the message.” RESEARCH QUESTION How is social media being used by companies for marketing purposes and how does this compare to offline activities? SUB QUESTIONS (1) What is social media? (2) What is marketing? (3) How does social media affect marketing? – CASE STUDIES: H&M; Adidas; Nordstrom. - PLATFORM STUDIES: Facebook; Twitter; Instagram; Snapchat

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2015
TypeBachelorscriptie
TaalEngels

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