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Movement in fashion : presenting fashion films in the digital age

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Movement in fashion : presenting fashion films in the digital age

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QUOTE: “A current trend on the Web, due to the overload of content, is the fact that people are looking for sincere stories. Eventually people will see through the ‘slick’ fashion films and will look for more pureness in fashion films that inspire them.” - RESEARCH QUESTION: What is the added value of implementing fashion films in the digital marketing strategy of a fashion brand? - RESEARCH QUESTIONS: (1) What is digital marketing? (2) How fashion brands are using fashion films in their digital marketing strategy? (3) How can fashion brands maximize the effects of using fashion films in their digital marketing strategy? (3) what is the added value of implementing fashion films in the digital marketing strategy of a fashion brand?

OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Gepubliceerd in
Jaar2015
TypeBachelorscriptie
TaalEngels

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