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Daily Paper : urban lifestyle inspired by African heritage

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Daily Paper : urban lifestyle inspired by African heritage

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Samenvatting

QUOTES: “Daily Paper provides an interactive community with its website and social media platforms as an urban lifestyle inspired by African heritage.”- “Every issue is based on a different African tribe. Issue 01 The Maasai issue stands for masculinity, bravery and nomadism. Translating the key characteristics of the traditional tribe through Daily Paper’s own unique perspective along with other creative contributors in photography, writing, music, illustrations and more. Generate a creative community inspired by heritage.” RESEARCH QUESTION How can Daily Paper translate its African heritage inspired brand philosophy into a branded magazine?

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelorscriptie
TaalEngels

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