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Offbeat : audio branding in fashion communication

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Offbeat : audio branding in fashion communication

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Samenvatting

QUOTE: “Audio branding is the strategic use of sound in positively differentiating a product or service, enhancing recall, creating preference, building trust, and even increasing sales. Audio branding can tell you whether the brand is romantic and sensual, family friendly and everyday or indulgent and luxurious without every hearing word or seeing a picture.” RESEARCH QUESTION How can Marni use sound to strengthen the communication of its identity? SUB QUESTIONS 1. What is audio branding and how is it used? - 2. What are current developments in the area of sound, audio branding and its link to fashion? - 3. What is the identity of Marni and its target group? - 4. How does Marni’s identity translate to audio? PRODUCT Fashion Audio Concept and Marni SS14 collection soundtrack embedded in web experience.

OrganisatieHogeschool van Amsterdam
OpleidingAMFI - Amsterdam Fashion Institute
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelor
TaalEngels

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