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How can H&M Conscious communicate online to increase awareness about sustainable fashion among Millennials?

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How can H&M Conscious communicate online to increase awareness about sustainable fashion among Millennials?

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QUOTE: “Brands need to be transparent to show that they are (if they are) working on avoiding cheap and dangerous production and chemicals in clothes.” RESEARCH QUESTION How can H&M Conscious communicate online to increase awareness about sustainable fashion among Millennials? SUB QUESTIONS 1. What are the various channels to connect with Millennials online? What makes them tick and what are they attracted to? - 2. How do Millennials respond to sustainability? How do they react to sustainable brand messaging - what works and what doesn’t work? - 3. What is H&M Conscious (values, communication, positioning)? - 4. Who are H&M Conscious’ competitors (direct and indirect) and how are they promoting sustainability? - 5. What is a good (/bad) interactive microsite and what trends are currently happening?

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelorscriptie
TaalEngels

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