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How can mphvs be more accessible to the needs of the target group?

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How can mphvs be more accessible to the needs of the target group?

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Samenvatting

QUOTE: “This strategy book gives insight in the new preface structure for experimental unisex label mphvs. [It] gives recommendations in the area of strategy at collection, visual and communication level.” - PROBLEM DEFINITION: There’s a gap between the product of mphvs and the needs of the target group. RESEARCH QUESTION How can mphvs be more accessible to the needs of the target group? SUBQUESTIONS: (1) Who is mphvss? (communication; competitors; market position) – (2) Who is the target group of mphvs? How to reach it? – (3) What are trends on a social and consumer level?

OrganisatieHogeschool van Amsterdam
AfdelingMedia, Creatie en Informatie
Jaar2015
TypeBachelorscriptie
TaalEngels

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