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How can luxury fashion retailers attract the digital native in 2025?

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How can luxury fashion retailers attract the digital native in 2025?

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QUOTE: “The influence of digital technology is visible everywhere, such as travelling, health care, dating. However in fashion and especially retail, I see that the influence of digital technology is not rising fast enough. There are small changes going on, but there are not really concepts that are created out of a digital approach. This is what I am missing and therefore wanted to research what possibilities there are to keep the physical retail shop alive. To be really innovative and creative I choose to use the year 2025.” MAIN RESEARCH QUESTION How can luxury fashion retailers attract the digital native in 2025? SUB-QUESTIONS (1) Who is the urban digital native at age 15? (2) What cultural, social and economic developments can play a significant role in the retail landscape of 2025? – (3a) What is currently happening in the retail fashion landscape? – (3b) What are technological retail fashion trends?

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OrganisatieHogeschool van Amsterdam
InstituutMedia, Creatie en Informatie
Jaar2015
TypeBachelorscriptie
TaalEngels

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